If you are a WaveRunner owner you will have experienced the Yamaha ‘machine’ in action. By that, we don’t just mean the craft but also the people and the company that make the Yamaha marque famous worldwide. Product excellence and reliability, alongside customer satisfaction are all paramount at Yamaha as with the name comes certain expectations. JS&PW looked behind closed doors at the Surrey based company to see just how those expectations are fulfi lled.

Where was your WaveRunner born? With the American market being the largest for WaveRunner the development and production facility is in the US, although engine technology is still driven and produced in Japan. Karl Radley, the Marketing & Communications Co-ordinator for WaveRunner in the UK told us: “Design and technology takes into consideration many factors, not just what the craft looks like and its performance but also the weather, leisure and commercial use, as well as the diverse range of customers that the product appeals to.

“With the current unstable global economy, thankfully we have a fantastic range of 10 watercraft models that appeal to the widest range of customers and our entry level machines are as important as ever."

“These machines are a very personal choice, unlike other large purchases such as bikes and cars, which are more utilitarian and despite these uncertain times, people still want to get on the water. This is refl ected in our very healthy sales of our entry level VX range.“

To read the full article pick up the Sept/Oct issue of JS&PW or subscribe here